Still Canadian. HOLD THE 49
Hold the 49th is a symbol of resistance with a simple idea: the line on the map means something. The 49th parallel isn't just a border. It's where our country begins, and it isn't up for negotiation.
We make apparel for Canadians who are proud of where they're from and aren't shy about saying so. Every piece is printed to order, so nothing sits in a warehouse and nothing goes to waste.
Our collections
The Lifestyle Collection - everyday gear for the rink, the cabin and the commute. Hockey crests, beavers, Canada geese and the maple leaf.
The Barracks Collection - vintage military-crate stencils and rugged headwear with old-school grit.
The Service Collection - an homage to the firefighters, police officers and paramedics who show up for their communities every day.
Hold the line
True North, strong and free. That's not a slogan to us, it's a promise worth wearing. Thanks for standing with us.
Proudly based in Canada.