Featured Gear

Four standout picks. One unmistakable attitude. Explore our hand-picked Hold the 49th gear—bold designs, vintage character and Canadian pride that speaks for itself. Start here. Find your favourite.

Still Canadian. Hold the 49th.
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  • HOLDTHE49 Embroidered Subtle Print Snapback, lifestyle photo 1

    HOLDTHE49 - Barracks Embroidered Subtle Print Snapback

    HOLDTHE49 - Barracks Embroidered Subtle Print Snapback
    $49.99
  • HOLDTHE49 Hockey Full Print Hoodie, front view

    HOLDTHE49 - Lifestyle Hockey Full Print Hoodie

    HOLDTHE49 - Lifestyle Hockey Full Print Hoodie
    $99.99
  • HOLDTHE49 Angry Beaver Crewneck, back view

    HOLDTHE49 - Lifestyle Angry Beaver Crewneck

    HOLDTHE49 - Lifestyle Angry Beaver Crewneck
    $74.99
  • HOLDTHE49 Predator Goose Full Print Tee, back view

    HOLDTHE49 - Lifestyle Predator Goose Full Print Tee

    HOLDTHE49 - Lifestyle Predator Goose Full Print Tee
    $74.99